There is a lot of noise out there that distracts from the message we are trying to send our students, be that the promotional messages about the events we have coming up or the spiritual messages we are trying to relay from the stage. While the latter is the most important I want to give you a few things to think about that might help you do a better job on the promotion side of things and actually getting students into the seats to share the actually life changing message you want to give to them.
- Don’t focus all your communication in high traffic areas. What am I talking about? Social Media. Am I saying you shouldn’t tweet or post to Instagram? No. But think about it. If you send out a tweet about your midweek service and your students don’t check it within 5 minutes, and I’m probably being generous there, you have been pushed all the way down below Kim, Kanye, and Swifty. Your message gets drowned out in the noise of your students’ lives. And if that’s the only communication you sent your message never gets heard.
- Take advantage of what your kids have to do. A large majority of school districts are Google Apps school districts. What does this mean? It means your student has an email address. What is really great about this is they are required to check it, often every class period, and since they only use it for school the inbox usually isn’t that crowded. This gives you the opportunity to communicate directly with your students where are they very likely to see and read it. And what is even better is that with email you can use graphics, HTML, attachments, so that the doors for branching out into sharing digital discipleship resources open as well.
- Stop assuming digital communication is all your students care about. Students appreciate phone calls. And while if it is a middle school boy the conversation won’t be long or deep, they will appreciate the time you took to call them. But even more than phone calls, KIDS LOVE MAIL. I cannot tell you the amount of kids that have come back to our ministry because we sent them a letter or a birthday postcard. There is something about that personal touch of mail that connects with kids and lets them know you care. Granting this takes a little planning ahead on your part, but if you are collecting good data and storing it in an organized manner this isn’t difficult to do at all,.
So yes, go ahead and tweet and post to Facebook or Instagram. But make sure to communicate in a variety of ways to ensure that your message gets heard and that your students know you truly care.